ROI Calculator & Campaign Forecaster

Estimate the potential return on investment for your influencer campaigns in the Middle East.

Campaign Inputs

Campaign Budget ($)

Target Platform

Number of Influencers

Average Followers per Influencer

View Rate (60.0%)

Engagement Rate (3.0%)

Conversion Rate (1.5%)

Average Order Value ($)

Test Scenarios

Forecasted Results

Return on Investment (ROI)

-32.5%

Total Potential Reach	500,000
Expected Impressions	300,000
Expected Engagements	9,000
CPM (Cost Per 1000 Impressions)	$33.33
CPE (Cost Per Engagement)	$1.11
Expected Sales	135
Expected Revenue	$6,750

Reach vs. Engagements

Data-Driven Insights

Country Benchmarks

UAE: Avg. Engagement: 2.8%, Avg. CPM: $12
Saudi Arabia: Avg. Engagement: 3.5%, Avg. CPM: $15
Egypt: Avg. Engagement: 4.2%, Avg. CPM: $8

Platform Comparison

Compared to Instagram, TikTok typically yields ~20% higher reach and ~25% higher engagement for similar follower counts in the lifestyle niche.

Recommendation

For your budget, shifting 20% from a single macro-influencer to 5 micro-influencers could increase overall engagement by up to 35% due to higher niche audience trust.